The air was thick with the scent of ambition and faint traces of blockchain jargon as World Liberty Financial, that peculiar crypto endeavor whispered to be cradled by Trumpian hands, unfurled its latest gambit-a debit card, thin as a promise, tethered to its stablecoin, USD1. Zak Folkman, its co-founder, spoke of it with the measured cadence of a man who knows the weight of unfinished things.
At Korea Blockchain Week 2025, beneath the flickering lights of progress, Folkman leaned into conversation with Jacquelyn Melinek, whose fingers danced across the pulse of token relations. The card, he murmured, would slip effortlessly into Apple Pay’s embrace, while the app-ah, the app!-would be a chimera of Venmo’s fleeting exchanges and Robinhood’s restless trading floors. “Not today,” he teased, “but soon.” As if time itself were a currency they could mint.
Got @worldlibertyfi’s @zakfolkman to break news on stage at KBW 🤫👇🏼
The project will launch a debit card and retail app “soon.”
They plan to have its stablecoin USD1 linked to Apple Pay and position its app like a “Venmo meets Robinhood.”
– Jacquelyn Melinek (@jacqmelinek) September 23, 2025
Folkman painted the app as a marketplace of contradictions-where one might pay for coffee and, in the same breath, gamble on its futures. Yet, for all its digital bravado, the project would not forge its own chain. “Never,” he declared, as if the very idea were beneath them. Neutrality, it seemed, was their chosen armor in the war of networks.
Meanwhile, ink dried on a memorandum with Bithumb, South Korea’s exchange giant, where handshakes and half-smiles hinted at alliances yet unformed. Lee Jae-won stood beside Folkman, two men bound by the silent arithmetic of opportunity.
A brief chronicle of WLFI’s ascent
Since its birth in September 2024, World Liberty Financial had birthed two children: WLFI, its native token, and USD1, the stablecoin that clung to the dollar like a nervous debutante. By March 2025, USD1 had found its footing, backed by the cold comfort of cash and government securities.
September 1 saw WLFI unleashed upon the exchanges, where it stumbled into existence at $0.20, only to falter slightly-down 10% in a day’s breathless trading. A billion dollars whispered through its veins in 24 hours, or so CoinMarketCap claimed. Folkman, ever the optimist, shrugged off the tremors. “Fluctuations,” he said, as if they were mere ripples in a pond he intended to drain.
“The focus,” he insisted, “is on building.” And so they would-until the next grand unveiling, or the next market dip, whichever came first.
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2025-09-23 12:53