Strategy Buys $1.28 Billion of Bitcoin Below Its Own Cost Basis, Pushing Holdings Past 738,000 BTC

In the latest plot twist of financial acrobatics, Strategy has made a purchase of $1.28 billion in Bitcoin, bringing its total holdings to a staggering 738,731 BTC. This latest acquisition cost the company a mere $56 billion in total, and was duly confirmed in a filing to the Securities and Exchange Commission. One can only wonder: what’s next, a gold mine? Or perhaps a small country?

Notably, this is the biggest move Strategy has made since January, when it scooped up 22,305 BTC for a cool $2.13 billion, at a price of $95,284 per coin. While the size of the purchase is impressive, what’s truly remarkable is the price-one that is far below their average acquisition cost. A move that would make even the most seasoned investor squirm in discomfort. But Strategy has done just that, buying when Bitcoin was below its usual cost basis-something they had studiously avoided during the 2022-2023 slump. Back then, they only managed a few minor buys, totaling 28,560 BTC. I suppose one could say they were taking a “wait and see” approach-until now.

Bitcoin image

Saylor couldn’t help but share his joy about the latest Bitcoin purchase via X. No surprise there.

According to SaylorTracker, this isn’t just a flash in the pan. Strategy has been busy since February 9, securing 25,229 BTC during the time Bitcoin’s price dipped below its cost basis. Their average acquisition cost has fallen ever so slightly-from $76,052 to $75,985. The numbers may be small, but for a company holding over 700,000 BTC, every fraction counts. It’s almost as though they’re averaging into a giant math problem, one that has no clear solution yet.

But all is not rosy in the Bitcoin garden. The market remains shaky, and so does Strategy. Bitcoin, which hit a high of $126,000 in October 2025, has since plummeted nearly 47%, lingering between $63,000 and $72,000 in early 2026. Meanwhile, MSTR shares are suffering the same fate, down over 70% from their peak. A net loss of $12.4 billion for the fourth quarter of 2025 paints a rather grim picture, fueled mainly by unrealized losses on digital assets-thanks to the new FASB fair-value accounting rules. It’s not the kind of news you want to see after spending billions on crypto, right?

Meanwhile, economist Peter Schiff, ever the pessimist, has not been shy about sharing his views. He’s all but predicted Strategy will continue to slide in 2026. “$MSTR will likely deliver even worse returns in 2026,” he posted on X, calling the company’s stock “junk.” And let’s not forget analyst Ted Pillows, who pointed out the glaring gap between Strategy’s market cap-around $46 billion-and its Bitcoin holdings, worth about $59 billion. A far cry from the days when investors happily paid premiums for the stock. Oh, how the mighty have fallen!

That disappearing premium is the heart of the risk. Strategy’s model relies on Bitcoin’s rising prices to fuel MSTR’s stock, which then raises more capital to buy even more Bitcoin. When the stock is underpriced compared to its Bitcoin holdings, the whole thing could grind to a halt. This risk has become painfully clear, as the company’s mNAV ratio-measuring enterprise value relative to Bitcoin-plummeted to between 0.78 and 1.06 in December 2025, down from a healthy 2.0. But fear not! Despite the massive losses, Strategy raised over $21 billion in 2025 through an elaborate mix of equity and debt. A real feat of financial wizardry, don’t you think?

And so, we are left with this: Strategy, the crypto gladiator, still soldiers on. Despite being beaten, bruised, and battered by market forces, its CEO, Saylor, remains unwavering. His belief in Bitcoin as a superior store of value is, apparently, stronger than ever. After all, when you’ve already sunk billions into a venture, a few more pennies on the dollar must seem trivial, right? Even as Bitcoin hovers just above their average cost basis, Saylor and his team march forward, buying more aggressively than ever before.

It seems they are all in. The rest of the world can only watch, wide-eyed and nervous, wondering whether this is the beginning of a glorious saga or a slow-motion disaster. For now, Strategy owns about 3.5% of all the Bitcoin in existence, a number that would make any crypto enthusiast salivate. But with $8.2 billion in convertible notes and a $2.25 billion cash cushion, the firm seems to have more than enough firepower to keep the show running-at least for now.

So, what’s next? Only time will tell if this bet will pay off or if Strategy’s heavy reliance on Bitcoin will be its undoing. But for now, one thing is certain: Strategy is riding this rollercoaster, and it’s not getting off any time soon.

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2026-03-09 21:52