Trump Jr. Joins Bitcoin Bandwagon with Thumzup Investment!

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Oh, the irony! President Donald Trump’s eldest son, Donald Trump Jr., has invested in Thumzup Media Corp., a social media firm building a Bitcoin treasury. 💰💸

According to Bloomberg, Trump Jr. acquired 350,000 shares of the Los Angeles-based company, valued at over $4 million at the time of disclosure. 😲

Notably, the purchase was made following a recommendation from his investment adviser, and he has no active role within the company. 🤷‍♂️

The stake was revealed shortly after a $6 million private placement of convertible preferred stock, arranged by Dominari Securities, where both Donald Jr. and his brother Eric Trump serve as advisers to the parent company. 🤝

Thumzup, which operates an app that pays users to promote products on platforms like Instagram, has posted minimal revenue alongside net losses. In the first quarter of 2025, the firm reported a $2.2 million loss on just $151 in revenue. 😵‍💫

Despite the financial performance, the firm has attracted attention due to its Bitcoin-forward treasury strategy. 🌟

Thumzup’s involvement with Bitcoin began in November 2024, when its board approved plans to purchase up to $1 million in BTC to diversify corporate reserves at a time when institutional support for Bitcoin was taking off and massive inflows into spot Bitcoin ETFs were making headlines. 🚀

By January 2025, Thumzup doubled down on its strategy, increasing its holdings to 19.106 BTC, then valued at approximately $2 million, and authorizing up to 90% of its surplus cash for Bitcoin allocation. It has also paid some of its Associate Salesperson Program participants in Bitcoin as part of its adoption strategy. 🤑

As previously reported by crypto.news, Thumzup recently amended its universal shelf registration filing with the SEC to be able to raise up to $500 million over the next three years. 💰

While the registration is not yet effective, the company has disclosed plans to allocate some of the proceeds to expand its Bitcoin treasury. 💸

The Trumps and crypto

For the Trump family, the move builds on a steady progression of crypto-linked activity. Beyond their roles at Dominari, Eric Trump recently joined the advisory board of Metaplanet, a Japanese firm known for holding Bitcoin on its balance sheet. 🇯🇵

Meanwhile, Trump Media & Technology Group, parent to Truth Social, has raised $2.3 billion with plans to allocate funds toward Bitcoin. 💸

At the same time, their venture World Liberty Financial, launched by Donald Trump and his sons, has issued a stablecoin, recently attracted over $100 million from a UAE fund, and reportedly generated tens of millions in revenue. 💰

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2025-07-10 09:42