ETH-nomics: Gamesquare Goes All In 🚀

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In a move that will leave you wondering if they’ve finally cracked the code to turning ether into gold 🧙‍♂️, Gamesquare Holdings Inc. announced on Monday that they’ve expanded their digital asset treasury management program. Because who needs $100 million when you can have $250 million, right? 💸

Gamesquare’s Ether Extravaganza 🤩

The Nasdaq-listed media and technology company, Gamesquare Holdings Inc. (Nasdaq: GAME), recently splurged $30 million on ethereum ( ETH), acquiring approximately 8,351.89 ETH at a weighted average price of $3,592. We’re not sure what’s more impressive, the purchase or their math skills 🧮. This brings their total ETH holdings to approximately 10,170.74 ETH, valued at roughly $38 million as of July 21. A tidy little sum, if we do say so ourselves 💸.

The purchase is part of the company’s execution under the expanded $250 million authorization. As part of the updated strategy, Gamesquare’s board approved a new non-fungible token (NFT) yield program with an initial $10 million allocation. Because NFTs are the new tulips, and everyone needs a good tulip investment 📈. This initiative aims to generate sustainable stablecoin yields, targeting an annualized return between 6% and 10%. The strategy focuses on Ethereum-native digital assets, aligning with the company’s creative focus, utilizing decentralized finance (DeFi) protocols for yield generation and capital efficiency. Because who doesn’t love a good DeFi pun? 🤣

Chief Executive Officer Justin Kenna stated the move reflects a long-term growth strategy focused on innovation and shareholder value, not merely accumulating ETH. He emphasized building a “dynamic treasury engine” designed to generate real onchain yield to fund operations. We’re not sure what’s more dynamic, the treasury engine or Kenna’s vocabulary 💥. A dedicated investment committee oversees the program, ensuring compliance, security, and valuation integrity.

Gamesquare formed a strategic partnership with crypto firms Dialectic and Goff Capital to manage the program. Its core ETH yield strategy leverages Dialectic’s Medici platform, employing machine learning and risk controls targeting onchain returns of 8% to 14%, significantly above current staking benchmarks. Because who doesn’t love a good benchmark-beating return? 📊 Capital generated is expected to fund further ETH purchases or company growth initiatives.

Gamesquare operates a large gaming media network and owns Faze Clan. The expanded crypto treasury program reinforces its commitment to operating at the intersection of media, technology, and financial innovation. The company’s dedication to ETH unfolds as a wave of other businesses race to adopt similar altcoin treasury strategies. It’s an ETH-tsunami 🌊, and we’re here for it!

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2025-07-21 23:02