Recent Bitcoin data indicates that demand from smaller investors has sharply increased after a significant drop earlier this year. It’s now showing positive growth.
Bitcoin Retail Investor Demand Change Has Surged To +4%
CryptoQuant’s Axel Adler Jr. recently discussed a notable trend on X: changes in how much Bitcoin retail investors are buying. This indicator specifically tracks demand for Bitcoin coming from individual, rather than institutional, traders.
Retail investors are individuals with small holdings of a particular asset. To gauge their interest, this indicator tracks how much they’re actively buying and selling – essentially, their transaction volume.
This group typically makes relatively small transfers, so we measure the total amount of money moved in transactions under $10,000.
Here’s a chart, originally shared by Adler Jr., illustrating how demand for Bitcoin from smaller, individual investors has changed over the past few years.
The graph shows a sharp drop in demand for Bitcoin from individual investors starting in March, indicating they began to lose interest in the cryptocurrency.
The metric initially fell, reaching a low of -8.2%. However, it has since recovered and is now positive, currently at +4.38% – a significant improvement.
Although shoppers seem a bit more optimistic than last month, not everyone is back to buying. Transaction numbers are still below those seen in February. It’s unclear if this recent positive trend in demand from smaller Bitcoin investors will continue, or if they’ll start investing heavily again.
Bitcoin prices have recently gone up, which is good news for investors who bought their coins within the last five months. Analyst Maartunn highlighted this improvement in a recent post on X (formerly Twitter). These investors are known as short-term holders.
Many investors previously experienced losses as Bitcoin’s price fell. However, as the chart below illustrates, the percentage of long-term holders currently holding Bitcoin at a loss has decreased to only 38% following the recent price increase.
BTC Price
At the time of writing, Bitcoin is trading around $80,700, down 1% over the past week.
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2026-05-13 18:00