Dubai, the city of gold, is now embracing the digital gold – cryptocurrency! The Emirates Airline and Dubai Duty Free have joined hands with the digital asset platform Crypto.com to integrate cryptocurrency options into their payment systems. This move follows the signing of strategic Memorandums of Understanding (MoUs) aimed at enhancing digital finance innovation in the region.
Dubai Duty Free, which reported over $1.12 billion in sales in the first half of 2025, plans to evaluate cryptocurrency acceptance for in-store and online purchases. Ramesh Cidambi, Managing Director of Dubai Duty Free, emphasized the commitment to innovation and customer convenience. Both parties will conduct feasibility studies to develop crypto payment solutions and marketing strategies. Emirates Airline is also set to incorporate Crypto.com Pay into its booking systems by next year, allowing passengers to pay for tickets and services with cryptocurrency.
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2025-07-10 12:57