Now, the first thing you need to know about Oldenburg is that she’s not some blockchain cowboy who stumbled into Morgan Stanley waving a crypto flag. No, she’s been there since 2001, which in banking years is roughly equivalent to the Jurassic period. She’s climbed the corporate ladder with the grace of a mountain goat and the persistence of a caffeinated squirrel. Recently, she’s been juggling the Emerging Markets Equity team and nudging the firm’s digital asset initiatives since late 2021. Her mission? Build crypto muscle without alienating the old-school investors who still think Bitcoin is a type of cryptocurrency you can trade for tulips.
The ETF Push (Or, How BlackRock Made Everyone Else Look Lame)
Morgan Stanley’s recent appointment comes hot on the heels of their crypto ETF push, which includes filings for spot Bitcoin, Solana, and staked Ether ETFs. This signals that the bank is finally ready to stop pretending it doesn’t know what blockchain is and actually do something about it. If these products get regulatory approval, the bank’s 19 million wealth-management clients could finally get direct exposure to crypto through the same channels they use to buy mutual funds and regret their life choices.
Oldenburg hasn’t just been pushing for passive ETF exposure; she’s been advocating for self-custody and better infrastructure. She’s a big believer in the “Not your keys, not your coins” mantra, which, in layman’s terms, means “If you’re not holding it, you’re probably about to lose it.” She’s particularly focused on custody innovation for emerging markets, which is refreshing because it suggests she’s not just here to sell ETF tickers like they’re collectible trading cards.
Expect Morgan Stanley to start staffing up around her; current job listings show openings for digital asset strategists and product leads. In a market where most legacy banks treat crypto like a volatile ex they’re not ready to commit to, Morgan Stanley might actually make a difference – or at least make everyone else look bad.
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2026-01-28 04:42