And just like that, House of Doge (yes, the real House of Doge, hilariously associated with Dogecoin) has swooped in like a crypto-savvy superhero and acquired a major stake in Italy’s US Triestina Calcio 1918. It’s like watching an episode of Will & Grace, but with digital currencies and football instead of polyester suits and Bennifer.
So here’s the scene in a nutshell: crypto firms are finally stepping out of their computer-generated dens into the sunshine of regulated sectors. By buying into a century-old football club, House of Doge is proving that sometimes the best way to move forward is by embracing the chaos of the past. 🥷✨
Crypto Meets Football: A Love Story (Or is It?)
As the new number one shareholder, House of Doge brings not only a fresh wave of investment but also some mad blockchain plans. The club, nestled cozily in Italy’s Serie C, will now feature cryptocurrency-based ticketing and merchandise payments-because who doesn’t love euros on Ethereum?
This whole venture couldn’t have unfolded without Brag House Holdings coming in to do the deets of Brag. Not only did they enable the purchase with their fancy listed structure, but they’re also continuing to play matchmaker by overseeing governance and market access. Together, they’re creating some digital and analog soccer fan crossover that’s as exciting as Bridget marrying her fiancĂ© from Australia.
“Our investment is about proving that digital assets can create real-world value, culture, and passion. Football provides the ideal stage to demonstrate how decentralized communities can make a sustainable impact,” said Marco Margiotta, CEO of House of Doge.
It’s official! House of Doge is now the majority owner of U.S. Triestina 1918, one of Italy’s oldest professional football clubs!-House of Doge (@houseofdoge) October 20, 2025
Analysts are nodding in agreement over their margaritas that crypto firms are increasingly turning their on-chain communities into off-chain assets to generate revenue. By entering sports, gaming, and entertainment, companies like House of Doge hope to have their financial cake and eat it too-minimally balancing volatility with stable operations.
Boosting Industry’s Legitimacy
The romance between cryptocurrency and football seems to be blossoming at a rapid pace. Now try not to imagine Bitcoin‘s literal bitcoin-dropping over stadiums: clubs are using blockchain for everything from sponsorships to fan-voting and tokenized loyalty systems. It’s crypto convergence happening faster than you can say “bear market”!
Meanwhile, Tether owns about 10.7% of Juventus F.C., and Bitpanda is cozying up with Arsenal F.C. and Paris Saint-Germain F.C. to pump up blockchain-based fan rewards. And let’s not forget Socios, continuing its partnership saga with FC Barcelona and Inter Milan to win hearts globally.
The deal aligns perfectly with House of Doge’s plan to publicly debut via a reverse merger with Brag House Holdings. Oh, and if you’re wondering about TBH, their share price has stumbled significantly, a clear reminder of the volatility that defines our digital heroes (or antiheroes?).
Dogecoin (DOGE) is currently trading near $0.20. It is up 1.9% from yesterday but down 25% over the month. When reminiscing about its December 8 high, it’s like looking at an old Bridget Jones novel before a makeover-ambitious, hopeful, yet currently more humble.
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2025-10-21 05:19