Ah, Vanguard, the once proud bastion of anti-crypto sentiment, has had a rather dramatic change of heart. Yes, folks, the asset management giant, known for shaking its collective fist at anything blockchain-related, is now reportedly preparing to offer its brokerage clients access to third-party exchange-traded funds (ETFs). Someone pass the smelling salts!
According to a report from Crypto In America, fresh out of the oven on September 26, this sudden shift is apparently a response to an insatiable client demand and, naturally, the ever-evolving regulatory landscape. So much for holding the line, eh? Perhaps it’s time to dust off those old “Crypto is a fad” speeches.
🚨SCOOP: Vanguard Eyes Crypto ETF Access for Brokerage Clients
The world’s second-largest asset manager, @vanguard, is preparing to allow access to crypto ETFs on its brokerage platform, according to a source familiar with the matter.
– Eleanor Terrett (@EleanorTerrett) September 26, 2025
The twist, as they say, is that this development comes under the watchful eye of CEO Salim Ramji, a man who knows a thing or two about crypto. Having served a decade at BlackRock, the kingpin of ETFs, Ramji oversaw the meteoric rise of their iShares Bitcoin Trust (IBIT), which has conveniently accumulated over $80 billion since January 2024. No pressure, Salim. No pressure at all. 😬
Interestingly, Ramji had previously made waves at the Morningstar Investment Conference back in July, where he publicly stated that Vanguard had no plans to launch its own crypto ETFs. Yet, curiously, he avoided answering questions about offering access to third-party products. A classic case of “I’ll let you connect the dots.” 🤔
Vanguard Joins the Crypto Party Late, But Better Late Than Never!
Let’s not be too harsh, though. While Vanguard’s cautious approach to digital assets might have made them the tortoise in this race, their competitors have already finished the marathon. Firms like Fidelity Investments and Charles Schwab have long been ahead of the curve, offering crypto products to their clients without breaking a sweat.
But hold your horses, the real punchline here is BlackRock-the very firm from which Ramji has just come. They’ve been raking in the crypto dough, particularly with their Ethereum ETF, which recently saw record inflows, managing a hefty $17 billion. That’s a lot of zeroes, folks. 🤑
Then there’s Fidelity, which isn’t just dipping its toes into crypto-it’s practically doing a cannonball. Their Ethereum ETF is a market leader, and they’ve also been churning out market reports, predicting a Bitcoin supply crunch. Sounds like someone’s already playing chess while Vanguard’s still stuck on checkers. 🧐
Meanwhile, the big bad wolf of Wall Street, Morgan Stanley’s E*Trade, is all set to launch crypto trading for retail clients. This just keeps making Vanguard look more and more like the last kid to join the dodgeball game. 🙄
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2025-09-26 18:14