Finance
What to know:
- Self, in a most sensible financial maneuver, secured £9M (or thereabouts) from Greenfield Capital, SoftBank, and sundry others.
- The protocol, a paragon of discretion, employs zero-knowledge legerdemain to verify one’s identity without exposing the least particular.
- A points scheme, most cunningly devised, rewards users for proving they are, indeed, human-though one wonders if this includes resisting the urge to roll one’s eyes at blockchain jargon. 💀
Self, that most noble of zero-knowledge identity protocols, hath lately declared itself in possession of £9 million in seed funding-a sum sufficient to launch a thousand whitepapers. The enterprise, employed by Google (GOOG) and Aave, hath also introduced a points program, for reasons best left to the moral philosophers.
Investors include Greenfield Capital, Startup Capital Ventures x SBI Fund (SoftBank), Spearhead VC, Verda Ventures, Fireweed Ventures, and angels of the ilk of Casey Neistat, Sreeram Kannan (EigenLayer), and others whose names are too numerous to bore you with here. One suspects they were chosen for their ability to spell “zero-knowledge” correctly on the first try. 🎯
Self, ever mindful of privacy, employs zero-knowledge proofs and verifiable credentials to confirm attributes such as age or uniqueness-though one wonders how it accounts for the uniqueness of a startup claiming to solve privacy with a points program. 🤔
The protocol permits verification via biometric passports, national IDs, and India’s Aadhaar-though one presumes the latter is included out of charity, not convenience. Mobile onboarding via Self Connect is described as “lightweight,” which is to say, less cumbersome than explaining crypto to one’s grandmother. 📱
Zero-knowledge proofs, that most magical of mathematical sorcery, allow crypto users to confirm truths without revealing details. It’s like asserting you’ve read Pride and Prejudice without admitting you skipped the dull parts. 📜
Integrated with Google, Aave, and Velodrome, Self enables Sybil-resistant airdrops and OFAC-compliant token distributions. One might call it a social climber, were it not already climbing the blockchain. 🧗♂️
The points program, that pièce de résistance of modern capitalism, rewards users for verifying identity and frolicking across partner platforms. Future integrations promise more earning opportunities-because nothing says “privacy” like gamifying personal data. 🎮
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2025-11-13 19:06